6 signs that your website needs an urgent update
6 signs that your website needs an urgent update
1) Your website isn’t mobile friendly
This is a REALLY BIG DEAL!!. A website today must be easy to use, view and read on mobile devices. There’s no other way to put it. More than 1/2 of all website usage is on a tablet or phone now. People are leaving aside their laptops to use their mobile device. Here’s what you need to know – 50% of all web traffic AND 60%+ of all search queries are being done on mobile devices.
#risk:
- Potential clients will leave your site because of not user friendly
- Google won’t rank your website well
2) Your site don’t has secure SSL or not https://
In an announcement published to the Google Security Blog, the search giant said users of its Chrome browser will be warned when accessing non-secure websites, starting January 2017.
#risk:
- Google will make your ranking drop
- User will get a non-secure notice when access your site via Chrome
3) You can’t update or add new content to your website yourself
Sure, your website can be nothing more than a fancy online brochure.
But that’s selling it short for what it really is. Your website is actually your own personal online publishing platform. In other words, your website can give you a platform to share your knowledge, expertise and problem solving skills with the people who are ripe to become clients.
To do so, you must be able to make updates and add new content whenever you want. Keep your website organized and easy to update with a content management system (CMS) is a good choice. That way you can publish and share valuable content whenever you want.
#risk:
- People not interested in your work and won’t hire you.
- Google won’t rank website that not updates
4) Your current website design is tired and dated
You don’t need the latest and greatest website design. What you do need is a site that falls inline with what your potential clients expect. And that’s a modern-looking, clean and easy-to-use site where they feel like you care.
#risk:
- if your website doesn’t look modern people assume you’re not in business anymore.
5) You don’t have video in your website
Text-based content is all well and good, but video can be a valuable asset in both attracting new visitors and making your site more engaging. Data shows thatinformation retention is significantly higher for visual material than it is for text, meaning that video is an excellent way to grab – and hold – your audience’s attention, and boost traffic to your website at the same time.
#risk:
- Youtube owned by Google. If Google cannot find you in Youtube you lost more chance.
6) You don’t integrate social media in your website
Twitter. Facebook. Tumblr. YouTube. Pinterest. Google+. LinkedIn. Instagram. Foursquare. There are a lot of social platforms out there, and you should promote your presence on them on your website, because social media is critical part of marketing your business.
Integrating these platforms into your website will help boost your SEO, improve your business' footprint on the social web and build your following across numerous social platforms. Is it worth it to maintain a presence on so many social platforms? Yes — as long as you actually maintain your content, you'll keep your brand top-of-mind and keep users engaged. "Social media is not going to leave us anytime soon and its worth the investment in time
#risk:
- You won’t reach your target audiences as easy
- Search engine ranking also depend on social media activities and its review.