The 21st century has facilitated the business world in great many ways. One such way is the ease in getting in touch with the potential customer. The advanced internet and different social media platforms allow you to connect with your target audience, without wasting time. While this has helped the sellers connect with the buyers, the competition has risen at a terrific pace and thus, there’s a dire need to stand out now.
One no longer requires only to connect with the user, but also convince the user into buying the product or the service. This is done through the website, showing all information, from details of products to the company’s background. This is a great opportunity for you to make an impression and make your sale, but only if you use it wisely. If not properly managed, you might be losing visitors from your site before they even get to your services page. The number of visitors leaving your site is the bounce rate and it is your duty to minimize this bouncing rate through careful evaluation of your website. How do you evaluate? Following are the main reasons why you might be experiencing high bounce rate on your website.
You must not ignore building a landing page. A landing page helps direct your customer towards the service that they need. It does not distract the customer, resulting in a definite sale. Other pages on the website offer too much detail, distracting the visitor from their purpose behind visiting the site.
After landing page, your homepage plays crucial role in making your sale. This is the page where your visitor gets to know about you and your services. This page needs to be well-designed for the first impression. If you mention too much detail on the homepage, it might bore the reader, forcing them to leave the site. So, your homepage needs to mention all the necessary details without making it too verbose. The font and color theme of the homepage should also be well-thought. The color and font should be easy to read. This reduces the bounce rate on the website.
When you design the website, make sure the user can comfortably roam around the website and grasp complete idea of the services your offer. This can be done though a user-friendly navigation bar that is intuitively designed to make your experience comfortable. If the navigation bar is too detailed or complicated, the visitor is more likely to get bored and leave the site.
Sufficient call to action are used by every website to make sure the client contacts the company easily. Different call to action are used by companies to direct the user into buying the product or clear any queries. If a visitor responds to the call to action, you also get their details, which helps you contact them later on. This helps in marketing of the site.